I am of the opinion that even with the advent of the Internet facilities, the number of individuals who go to brick-and-mortar shops for shopping activities hasn't decreased. As rightly said by Rita Rudner, "Buying something in-store is really a very special feeling. In fact, the less I purchase something, the more it is worth to me."
First, shopping in-store has several functions. One of these brilliant is the economic function, such as for instance investing in a product. Shopping might also fulfill some social functions (meeting people and conversation) and recreational functions (physical exercise, entertainment). Psychological needs may also be met by this activity, like the importance of experience of information, or to fresh stimuli. Even though, the Internet afford them the ability to conduct activities such as for instance working and shopping without travelling to activity places, the idea of e-shopping has been restricted to a specific group of goods and people. It's influenced people at a given time and energy to think whether to get online, or to get in-store.
Second, product characteristics affect e-shopping. The kinds of products which are popularly purchased via e-shopping are computers, computer hardware and software, CDs, books, travel tickets, cinema and concert tickets, and fast food such as for instance pizza. However, people prefer to get such items as clothes, furniture, and cosmetics in-store. Of the online grocery shoppers, most would not buy meat, dairy produce, and other perishables online.
Third, e-shopping rates relatively low when compared with in-store shopping on such shopping mode characteristics as product information, product sales, security of transactions, and simple returning merchandise. Those who opt for e-shopping do it only for saving time and having flexibility in shopping hours. Moreover, shopping online deprives us of the opportunity to try the merchandise to be able to see if their quality meets our standards. Shopping in stores gives us the opportunity to try the merchandise at our own pace, in addition to request clarifications and details that only face-to-face interaction provides.
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Fourth, people still see some value in going to the store. The good thing about going to a shop to shop is that we get the chance to venture out and be with people. One more thing, when we go to the store, we are able to buy what we want and we are able to know very well what the store has. In comparison, we shall never know when stores could have something on-line, and they do not obtain it for all of us immediately. It's rather a waste to hold back for a product we want than to attend the store and pick it up right away. Further, e-shopping is especially done by people in professional occupations and with high incomes.
Fifth, it is all about trust. Some individuals simply do not trust the notion of adding their bank card information online. Shopping on the internet means we should purchase our purchases via a credit card, a PayPal account or an E-Check. Not everybody is comfortable paying in this way and as a result of that they will continue to shop in stores when they can shop online.
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