In this article I want to explain to you how with almost no effort on your part you may make start to construct someone generating online / offline presence.
What folks (and more to the point prospective clients) see and consider your online presence will probably have an enormous effect how seriously they take your entire other advertising. This is because the moment a prospective patient sees something you are featured in - whether that is an advert / PR / article etc. the very first thing most of them can do (and by most I am talking about all!) is Google your name and see what comes up...
... and if what they find is poor reviews, a low quality website or just too little presence then they are less likely to followup with making that initially appointment...
... and if they don't make the first appointment you've no way of amazing them along with your brilliance and keeping them to keep with you for care!
On another hand if you look like a practice someone could conduct business with i.e. Buy google 5 star reviews you've a professional looking site, plenty of raving reviews and testimonials, videos on YouTube, a Google+ business page with your entire practice details / offers and coupons then that are they more likely to visit you or another less select practitioner?
It is incredibly easy to set up a Google review system where you encourage your satisfied clients to submit those "5 star" online reviews. But as a quick review here's a brief outline of a several things you need to be looking at:
1. Actively encourage your staff to find reviews and testimonials from your entire patients who say anything complementary about you / your services / or your practice / or staff! Deliberately seek out individuals with positive items to say about you in order to maximise the truly amazing issues that are said about you. It might sound biased (which it is!) but when you merely ask individuals with positive thing to say about you to say them you then will get a lot more positive things said!
2. Turn these positive things into "5 star" Google reviews! Google reviews are often the very first thing people read and are almost universally trusted - and you want as most of them as you can get!
3. I've said it before and I'll say it again - there's nothing more powerful than testimonials and other social proof to exhibit so just how brilliant you are! Get a number of these in video / audio / plain text and get them on your website / Google + and YouTube!
4. Get articles and press releases discussing you and your practice that "talk you up" and load them with your testimonials. Once written down these may be made into posters for the clinic waiting rooms and changing areas, added to newsletters and other articles and even uploaded to the Internet and syndicated utilizing the various online PR web services.
Yes, I understand it indicates you've to actually do something to boost your organization and strengthen you practice. Yes, you could have to complete a little work to encourage more patients to use your services... but when it is a throat and neck race between you and the therapist across the street you need to do something to move you in front - and these four steps are simply finished!
